for Coaches & Consultants
How To Talk About What You Do
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Learn to talk about your work so you
â˘Â stand out from the crowd â˘
â˘Â inspire more hell yesses from dream clients â˘
â˘Â get more referrals from everyone else â˘
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Make me amazing attalking about what I do! đ
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LET'S GET HONEST...
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When you talk about what you do, does everyone actually get it?
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Youâre brilliant at what you do.Â
You know it. Your clients know it.
But, when it comes to explaining your work to others⌠thatâs when the train starts careening off the tracks.
You start talking about what you do and all these WORDS start tumbling out of your mouth, met with polite confusion from the person youâre talking to. The harder you try to clarify, the deeper you dig your hole, and the further their attention drifts away...
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when no one knows wtf you do,
they won't hire or refer you.
Lose 'Em in full effect.
Think about it â how many times have you walked away from a group networking call or a 1:1 chat feeling confused or uncertain about what the other people did, who would make a great referral, or how to describe their work to someone else? I know the answer is MOST of the time because Iâve been there too.Â
âOh, I LOVED Jane! Sheâs so sweet and we both have tuxedo cats. Um, I know sheâs a mindset coach, but Iâm not one hundred percent clear what she actually does... I know so many coaches, so Iâm not sure what about her work is unique. Sheâs nice though!"Â
Now, how many times has someone said that about you? đŹ
The key to being easily referrable is talking about your work in a way that makes it super simple for others to not just understand, but also know how and when to describe your work and make ideal introductions.Â
(Of course, itâs important to compare cats too.)Â đť
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Your coaching may be based on a proven framework, system, or methodology. But, we still have to have faith in you, feel safe letting you into our businesses, brains, or bedrooms (theoretically, of course).
We need to believe you know what youâre doing. That all starts with the way you tell us about your business.
First impressions matter.
So, every time you struggle to find just the right words to communicate your expertise, you're chipping away at your credibility while losing potential clients and referrals, which â letâs be honest â is crushing on every level.
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PREACH! Now, how much is it?
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Scrambling to clearly explain the epic yet intangible results you get for your clients (theyâre different for everyone!)
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Struggling to show how youâre different from other coaches (lots of coaches do similar things!)
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Sounding wishy-washy and inconsistent like you're a newbie when you're actually an expert (cue up the imposter syndrome!)
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Worrying that potential clients and referral partners donât understand what you actually do (so they can't buy what you do...)
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Articulating the transformational results your coaching business creates in a tangible way that people can easily visualize â then they excitedly hire you to help them.
Standing out and being seen because you're wholly unique and memorable â instead of disappearing in a crowd of cookie-cutter coaches.
Showing up confidently and professionally so you get peopleâs respect and attention â and they realize you're the coach they've been missing!
Getting tons more hell-yesses from ideal clients and perfect-fit referrals from your network â so you donât have to resort to the hard-sell tactics.
Everyone wants to feel seen, heard, and understood.Â
Becoming solid at talking about what you do helps your potential clients â Your People who you were born to help â feel like you truly get them and are the perfect person to solve the problem they're facing. You start building trust at hello.Â
Feeling clear and comfortable when you're talking about your life's work also makes YOU feel understood â and that's the confidence boost you need to put yourself out there and light up the world with your incomparable sparkle and perspective.
When you're not searching for your words, you have the space to genuinely express yourself and further your mission to make a difference in Your People's lives.Â
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How To Talk About
What You Do
Personal Brand + Messaging Program
for Coaches & ConsultantsÂ
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Learn how to talk about your work
to go from
WTF do you actually do? ⥠OMG I need you!
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Let's Do This! đĽ
This program is specifically designed for coaches and consultants who get epic transformational results for their clients, yet they struggle to find just the right words to do their work justice.
We'll remedy that.
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This program will help you...Â
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Go from â Trying (and failing) to create a marketing message that's relevant to EVERYONE who would even remotely benefit from your service. This equals entrepreneurial people pleasing.
To â Going deep and understanding the specific needs and desires of the people who you love helping the most and speaking directly to them in their own words. This demonstrates empathy and expertise (feels like you're in their head). Â
- Your pipeline fills up with excited, aligned prospects ready to sign up!
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Go from â Confusing people by over-explaining your entire step-by-step process then glossing over your gamechanging results because, "...they're hard to explain...it's different for everyone."Â
To â Articulating (with laser precision) the problem you solve for your clients, the tipping point that brings them to you, and tangible real-world illustrations of the results they'll experience.
- You become relevant, memorable, and enjoy more pinch-me-they're-perfect referrals and introductions from your network.
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Go from â Being indistinguishable from other coaches who all use identical language to describe their work, so no one knows why they should hire or refer you over someone else, especially within your network. (This is a THING!)
To â Sharing your unmistakable Power Perspective that inspires us with your mission, vision, and passion for the incredible work you do. This builds excitement, credibility, and authority for your work. We invest more and more readily in people who deeply care about what they do. Show us.
- You stand out and shine. We notice and want to binge all your content! We look to you (and hire you).
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Go from â Feeling paralyzed by what others might think, say, or judge. So, you dim your lights and keep your brilliance safely tucked away. The people who relate to you and need you the most can't see you (for fear that the a-holes will).Â
To â Owning your awesomeness! Your unique quirks, talents, and experiences are the treasures that makes us obsessed with you! When you show up confidently in your radiance, you not only allow Your People to adore you, it also gives them permission to unleash their shine.
- Â You are irresistible and magnetic to all the right people â and the wrong people can piss off.Â
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Go from â Winging it and feeling unprepared each time you talk about what you do, so you come off as inconsistent and wishy-washy. There's also no continuity in your message across your marketing.Â
To â Having an entire Introduction Template Library with prepared intros in different lengths to suit any occasion. You'll also have an easy-to-reference Brand Guide that keeps you (and your team) consistent and inspired throughout your marketing.Â
- You are organized, on-point, and ready to become the go-to coach in your corner of the market!
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Here's how we can work together:
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The foundation of How To Talk About What You Do is an online self-study program. But, this isn't just another digital course that you buy then bury in a graveyard folder on your desktop. I'm here to support you. đŻââď¸
I offer three levels of support: CORE ⢠ADVANCED ⢠PREMIUMÂ
đŠđťâđŤ All levels include monthly live group Q&A sessions where you can bring your blocks and we'll help you get unstuck.Â
đ All levels have access to clients-only Pitch Practice Parties each month, where you can test out the work you've been doing in the program and get feedback from peers going through the same process.
đ These sessions are spaced out so you'll have a touchpoint every two weeks to keep you accountable and motivated throughout your journey in mastering talking about what you do. Â
ADVANCED + PREMIUM levels include private coaching
(see below for details).Â
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YES YES YES! Sign me up đ
See what's inside the
How To Talk About What You Do program.
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Module One: YOUR PEOPLE
Module Two: PROBLEM SOLVER
Module Three: POWER PERSPECTIVE
Module Four: UNAPOLOGETICALLY YOU!
Module Five: CONFIDENT COMMS
Group Q&A Sessions
Each month we'll meet up on live Zoom to check in and answer any questions that are slowing down your progress.
- Ask me (and other participants) questions on any of the course material or for feedback as you're tweaking your messaging.
- Get a fresh perspective on ideas you're bouncing around.
- Celebrate your wins amongst friends who understand the process of getting clarity on your brand and messaging!
- You have access to the live Q&A sessions for twelve months from your course start date.Â
- Available to all levelsÂ
Pitch Practice Parties
The Pitch Practice Party is a monthly virtual get-together to try out your message and introduction to see how it lands (and how it feels) and make new friends who might one day be your word-of-mouth marketing department.Â
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The setup is a lot like networking â youâll have breakout rooms where everyone takes a turn to say their thing. Youâll practice your prepared introduction, then your Zoommates will give you feedback on whether itâs clear what you do, who to refer you to, etc.
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Youâll enjoy a supportive space to have your intro/pitch reflected back to you â no more echoing off the inside of your skull!
- Note: These calls are only for clients enrolled in this program. I no longer host public Pitch Practice Parties.Â
- Available to all levels
Private Coaching
Together, weâll create diamond-sharp clarity in your brand and craft a message that connects deeply with your ideal clients, fully expressing your brilliance. Private coaching offers the ultimate accountability and guarantees transformative results. Â
- Four private coaching sessions, up to 90 minutes each, to support you through each module of the program.Â
- I can help you see things from a fresh perspective, tease apart your options, finally make decisions, brainstorm exciting offers, and rethink outdated ideas that are holding you back from having a business you absolutely adore.Â
- Email support between sessions to get you over humps and out of overthinking spirals.
- Available to ADVANCED + PREMIUM levelsÂ
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Introduction Co-Writing SessionÂ
You and I meet up to write your networking introduction together, so you'll be ready to go out in the world and talk about what you do like a rock star (but more articulate and less slurry than actual rock stars).
- You'll have a complete, polished 90-second introduction that communicates exactly what you do, who you do it for, and the results you get, infused with your sparkling personality.
- No one will ever walk away from meeting you unclear on what you do or who makes a good referral for you!
- I lead our co-writing session, so there's no overwhelm, just a creativity party.Â
- We write your full-length introduction together, then I'll instruct you on how to fill out the 45-second and shorty introductions in your Introduction Template Library included in the self-study program. You'll send them to me for review.Â
- Available to ADVANCED + PREMIUM levels Â
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Copy Coaching
Here's where we take your crystal clear brand and golden new messaging and put it to work on your website.Â
- Includes copy coaching for your website home page, services page, and (dreaded) about page.
- Using the information in your program workbooks, I create comprehensive outlines for each page.
- We meet on a 90-minute call where I walk you through the outlines and tell you exactly what to say where. In some cases, you'll just be able to cut and paste.
- You update your copy and send to me for thorough review and feedback.Â
- You have a totally updated website that finally does justice to the amazing work you do!
- Available to PREMIUMÂ level
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Hey there, I'm Jaime.
I'm a Brand + Messaging Coach and Online Networking Host â so, I basically spend all my time obsessing over how to talk about what you do!Â
After fourteen years as a copywriter translating services into words that sell, three years of helping personal brands stand out in saturated industries, and two years of hosting a weekly online networking call, I've distilled and fine-tuned everything you need to know to speak and write words that make you irresistible and referable.
I'm a digital expat currently living on a tiny island in the Mediterranean with my mentally unstable cat.Â
These can be your results too...
"Before the How To Talk About What You Do course, I had trouble clearly explaining what I did and how I was different from other coaches. The way I was talking about my results didn't do them justice â it felt wishy-washy and inconsistent.
Now, I know exactly what to say. I just met someone for the first time in a networking meeting and after my 90-second introduction, she fully understood what I do and said, "OK, I want to cry because you just described me. Please tell me more about your sessions!"
I loved the community aspect and having the opportunities to run things by Jaime, so I didn't get stuck in my own head, questioning everything I'd written.
Jaime makes it feel achievable and takes away the pressure we put on ourselves to get it right. Instead, she helps you craft something which feels natural and makes you excited and proud to tell people about what you do."
GEMMA HILLS | Business Alignment Coach
"I recently had a networking 1:1 meeting and after describing my work focused on operations, she said the way I introduced myself was the most succinct and easy-to-understand she's ever heard coming from someone who does what I do.
She said it was down to earth, pithy, and interesting enough that she could also picture examples of who I could help. She went on to explain how others in my industry use too much jargon and it's hard to figure out how to refer them.
I was wowed by her compliment â that was the work Jaime and I did together in her How To Talk About What You Do course!
If your business is driven by referrals, this is THE program for you. Get ready to have dedicated time to drill down on your dream clients, get clear with the data, and learn tactical action items that can work no matter what phase of business you're in."
JIA ZHENG | Simply Jia: Organizational Coach + Consultant | Personal Style Coach
"When I signed up for Jaime's How To Talk About What You Do Intesive, I was working on a new offer and needed help getting clear on what I was doing. I tend to ramble, give too much detail, and focus on features instead of transformation. I confused people and lacked a strong point of view or call to action.
After working with Jaime, everything changed. The detective work she guided me through was a huge ah-ha moment. I realized I was talking about what I thought my audience struggled with, instead of their real problems.
Now, my messaging is stronger, and my offers are tailored to what can help my audience. Iâve already gotten 15 sign-ups!
Other coaches were vague, but Jaime gave me real, tangible words specific to my business. She turned my rambles into an offer people understand and get excited about.
Thanks to Jaime, I feel clear and confident. Iâm excited to share my work with the world! Jaime truly cares about her clients. She wasnât just pushing me through a formula â she took the time to understand me. Iâve honestly loved every second of this process!"
DEANNA SEYMOUR | Graphic Designer & Founder of The Playhouse
"I joined the How To Talk About What You Do Course because I was having trouble getting people to understand the work I actually do with people and how I help â it was costing me clients and referrals. This really made me take a deep look at what I do, who I help, and the special things that really set me apart, not only as a business owner but as a person.
Now I have a clearer picture of how to talk about what I do and it inspired me to clean up what I offer to be more specific and clear.
This course will help you get rid of the vague and fluffy language you say about your work that makes you blend into a sea of other vague service providers.
You'll alchemize your gold out of this and have a way to talk about what you do that's unique to you. It's like a therapy session package for your copy and messaging!"
JILL DAVENPORT | Story Director & Visibility Coach
"For the past two years, I've been working through a process to home in on my ideal client and find a concise way to talk about what I do. I've gotten close, but something has still seemed off.
In these two years, I also got to know Jaime. I'm on her email list, and when I saw her How To Talk About What You Do Intensive, I knew that this might be the help I'd been looking for, so I signed up. It ended up being what I needed and so much more.
Not only did I learn how to talk about what I do in a way that now actually lands with people, but I finally got up the courage to define the niche I'd naturally been moving toward.
Then, with Jaime's thorough workbook exercises and copywriting genius, to create the messaging that talks about who I help, what I do, and the outcomes I deliver in a way I didn't think was possible."
KATHERINE DANESIÂ | Business Coach + Strategist
"I was on the struggle bus trying to get a clear message for my brand. Every time I talked about my business, I could see people's eyes glaze over. I needed someone easy to talk to, who could help me bounce ideas and give professional feedback, not just advice from friends.
Jaimeâs personality and brand made her so approachable. Every time I interacted with her, I thought, "Oh my gosh, I want to be her when I grow up!" So when I got her email explaining what she does, I was like, âOh my God yes sign me up ASAP!â
Jaime made the process fast and simple â we just nailed things down. At the end, she gave me a Brand Guide that I refer to all the time. It sounds like me â my words, just polished and professional. If youâre on the fence, stop wasting time and hire Jaime ASAP! "
LORI HUTSON | Happy Made Easy:Â Coach for Parents & Teens