How To Talk About What You Do
Personal Brand + Messaging
Digital Course
⎯
Learn to talk about your work so you
☙ stand out from the crowd ❧
☙ inspire a full-body yes from your dream clients ❧
☙ get more referrals from everyone else ❧
Sound familiar?
You're passionate about your work and know that you get amazing, gamechanging results for your clients! You're on a mission and here to make an impact.
But, when you go to talk about it all of these WORDS start tumbling out of your mouth, met by polite confusion on the face of the person across from you. The more you try to clarify, the more frustrated you become, and the further their attention drifts away.
Grrrrrr.....
You KNOW you're badass at what you do. You just don't know how to explain it in a way that people easily understand and get excited about.
You aren't alone. Not being able to clearly articulate your work is a huge problem for most people — especially if you're a transformational coach whose results are hard to explain in a tangible way.
You're in luck! I made just the thing to help.
Yes or no?
Do you want this to be true for your business?
- you talk about your work and people buy your services instead of tuning you out.
- you do your transformational results justice without sounding wishy-washy or inconsistent.
- you effortlessly differentiate yourself and define how your work is unique from your peers
- your network knows how to talk about you and sends you perfect-fit referrals.
- you articulate your offers and results with clarity and simplicity, so no one is ever confused about what you do.
- you explain what you do with confidence and charisma and whip up enthusiasm and excitement about your mission.
- you stand out because your passion and personality, your values and vision shine through in your brand message.
- you use just the right words to attract clients who light you up and are an amazing fit for your services.
- podcasts and expert interviews are a breeze because your message is clear, targeted, and engaging.
- you get more clients, make more money, and have more fun in your business.
& get awesome referrals,
the key is clarity and focus.
If you want to talk about what you do so everyone is engaged, onboard, and supporting your mission (instead of slipping into a confusion coma), you need to get clarity on four key areas:
❧ Your People
❧ Your Result
❧ Your Perspective
❧ Your Personality
These are the cornerstones of your personal brand and messaging. These foundational pieces create the framework for talking about what you do so you're always understood, memorable, and referable!
You effortlessly attract Your People! Your dream clients self-identify and feel seen and understood because you're speaking their language. You build trust, authority, and emotional connection.
You get more referrals! When your network clearly understands what you do and who you serve, they can spread the word. (Think, if you can't explain your work, how is anyone going to speak on your behalf?)
You get more mileage from your marketing! When you have a consistent, compelling message every time you speak or write you build your reputation and become remembered for what you do.
What You Do
This course will teach you how to talk about your work so your
audience goes from thinking
WTF do you actually do? ➡ OMG I need you!
Your People
We take the dreaded “niching down” and turn it on its head! 🙃
You’ll dig deep to understand Your People, their Pressing Problems, and The Golden Thread that connects them.
This isn't jamming yourself in a box, it’s wrapping yourself up as a gift for your favorite humans!
Highlights of what you'll learn:
- It's a love match! 💘 Your life, your business. You get to choose who lights you up and inspires you then surround yourself with them! You'll identify and claim the humans you're energetically aligned with and born to serve. These are Your People.
- The Brunch Test. ☕️ You'll pinpoint The Golden Thread that connects Your People, so you show up as a relevant and inspiring authority, aka the answer to their most pressing problems.
- Detective Time. 🕵🏻♀️ Uncover Your People's innermost thoughts so they feel like you're reading their minds and get them inside out — instant trust builder. Also, connect with Past You for priceless insights (if you were your ideal client).
- Pro Copy Tip: ✏️ Learn how and where to use the insights from your sleuthing on your website to instantly get Your People to self-identify and book a call.
Problem Solver
Your People have a problem, you're going to tell the world how you solve it!
Master the art of articulating the major breakthroughs and transformations you get for your clients — The Results — in a way that’s tangible, concrete, real-world. 🌍
We’ll squash all the squishy transformational speak, so you can describe the value of your results in a holistic way that gets Your People excited about working with you to co-create the future they’ve been fantasizing about.
After this module, you’ll never get another blank stare and empty nod when you talk about what you do (you'll get sales calls instead).
Highlights of what you'll learn:
- Your Thing. 🎯 Even if you're a multipassionate Jill-of-all-trades, truth is you're only going to stick in people's brains for one thing. You'll unpack your gifts and skills to discover Your Thing that you want to be known for. (it's ok, you can still DO all the things, just be known for one)
- Paint a Picture. 👩🏾🎨 You'll learn how to present the results and breakthroughs you help Your People achieve in a tangible way, without relying on overused squishy transformational language. They'll not only get it, they'll get excited about the possibilities!
- Time Travel. 🔭 This technique demonstrates (and increases) the holistic value of your work and allows Your People to emotionally connect with their future selves (who are living their best lives after working with you!).
- Pro Copy Tip:✏️ Learn a dead simple formula to describe your transformation on your sales page that resonates and converts.
Power Perspective
Want to stand out? Stand for something!
Good girls keep quiet . . . badass business owners inspire with their dynamic beliefs, opinions, and perspectives. ❤️🔥
Whether you're tearing down the patriarchy or preaching love and light, Your People want to rally around you — so tell them what's important to you!
Inspiration is the root of action, so we’ll define your big visions and mission to build your authority and create a buzz around your work.
Highlights of what you'll learn:
- Firestarter. 🔥 Stand out effortlessly when you define your core guiding message that sets you apart from everyone else in your industry (even if you don't think you have one, it's in there!).
- Been There. 🧳 What's your story? Build trust and emotional connection when you tell your story as it relates to Your People. You'll work through exercises and prompts to excavate and create your personal narrative.
- Visionary You. 🤩 You'll dig deep to reveal and own your big vision for your business. This positions you as a thought leader to inspire, motivate, and educate Your People.
- Pro Copy Tip:✏️ You'll learn a super simple technique to write a fun, fresh, and interesting website bio — even if you hate talking about yourself!
Unapologetically You!
You, my friend, are a superstar! You're going to embrace your awesome and become a beacon for Your People. The more they know you, the harder they'll fall in love with you.
Your quirks, obsessions, and superpowers are the palette that colors your brand, and you're going to own all that sparkle and glitter, unapologetically. 🪩
You’ll uncover what truly sets you apart from everyone else, so you can infuse all of your communications with your unmistakable identity.
Highlights of what you'll learn:
- Get Your Shine On! 🌟 Repeat after me, "I don't dim my lights for ANYONE!" Downplaying your brilliance is a thing of the past. This energizing exercise will help you give yourself permission to be confident and incandescent in any room.
- Lovefest. 💋 Likability is nice. Lovability is what turns Your People into ride-or-die champions (and buyers!). You'll uncover what quirks and gifts make people obsessed with you, so you're emboldened to wear them proudly and be a magnet for your superfans.
- Your Superpowers. 🔮 You arrived Earthside downloaded with a unique blend of gifts, talents, and skills that no one else has. You might not even notice because they come so naturally. Time to own them! You'll take inventory of your superpowers and use them to show off your personality and authority in your business and brand.
- Pro Copy Tip:✏️ Learn how to assess if your website feels and sounds like you ... or like a cardboard cutout. You'll be guided on how to sprinkle in your personality to become irresistible and incomparable.
Confident Comms
Here’s where we put it all together so you can rally Your People with your clear, compelling written or spoken message.
Never again will people walk away from you wondering WTF you actually do. 😵💫
You’ll go from glazed-over stares and vacant smiles to a captivated audience excited to learn more and sign up to work with you.
Highlights of what you'll learn:
- Proper Introductions. 🎙️ Make talking about what you do a breeze with the How To Talk About What You Do Template Library! You'll get mini, medium, and mega "plug-n-say" templates for any occasion where you'll be introducing yourself. You'll create a clear, catchy, memorable introduction that you'll use for online or in-person networking events. You'll be guided step-by-step on what to put in and what to leave out. This is an indispensable tool if networking is any part of your marketing strategy.
- Personal Brand Guide. 📓 Consistency is clarity's best pal! You'll get a templated brand guide to keep track of your personal brand details in an organized way, so you have everything in one place. This is perfect to keep your voice consistent throughout all of your communication, and a must-have if you're hiring someone to write your copy or social media posts.
Before the How To Talk About What You Do Course, I had trouble clearly explaining what I did and how I was different from other coaches. The way I was talking about my results didn't do them justice — it felt wishy-washy and inconsistent.
Now, I know exactly what to say. I just met someone for the first time in a networking meeting and after my 90-second introduction, she fully understood what I do and said, "OK, I want to cry because you just described me. Please tell me more about your sessions!"
I loved the community aspect and having the opportunities to run things by Jaime, so I didn't get stuck in my own head, questioning everything I'd written.
Jaime makes it feel achievable and takes away the pressure we put on ourselves to get it right. Instead, she helps you craft something which feels natural and makes you excited and proud to tell people about what you do.
Gemma Hills Business Alignment Coach
I joined the How To Talk About What You Do Course because I was having trouble getting people to understand the work I actually do with people and how I help — it was costing me clients and referrals.
This really made me take a deep look at what I do, who I help, and the special things that really set me apart, not only as a business owner but as a person. Now I have a clearer picture of how to talk about what I do and it inspired me to clean up what I offer to be more specific and clear.
This course will help you get rid of the vague and fluffy language you say about your work that makes you blend into a sea of other vague service providers. You'll alchemize your gold out of this and have a way to talk about what you do that's unique to you.
It's like a therapy session package for your copy and messaging!
Jill Davenport Story Director & Visibility Coach
How To Talk About What You Do Digital Course
Access the entire course immediately!
Introduction Template Library
Minis, medium, and mega — I've got you covered "plug-n-say" templates for any occasion where you'll be introducing yourself.
Hey there, I'm Jaime!
I'm a Brand + Messaging Coach and Online Networking Host — so, I basically spend all my time obsessing over how to talk about what you do!
After thirteen years as a copywriter translating businesses into words that sell, three years of helping personal brands stand out in saturated industries, and two years of hosting a weekly online networking call, I've distilled and fine-tuned everything you need to know to speak and write words that make you irresistible and referable.
I'm a digital expat currently living on a tiny island in the Mediterranean with my mentally unstable cat.